Unlike what you hear, the football odds are not set based on merits of teams. Perception is far more important on the NFL betting odds board. Odds are bet by gamblers trying to win money. This seems obvious at first, but many times winning money is not always easy. If you want to win money versus college and NFL betting odds you must find value. How do we find that value when betting football each week of the season? Football can be wagered on each week of the season.