Texas Longhorns Increase 2024 Future Market Questions and Branding

Texas Longhorns Increase 2024 Future Market Questions and Branding

When interacting with the typical Texas Longhorns football fan, it does not take long to be put off by their insufferable sense of self-importance, oversized arrogance, and lack of self-awareness. Their obnoxious sense of entitlement and privilege is matched only by Michigan, who finally won the national championship last year after decades of having its nose in the air. College Football Betting. Yet, when you examine Texas as a football brand, it is a lot of ten-gallon hats without much cattle. The record shows a program that is desperate for relevance that was lost 15 years ago.

College Football Futures 2024 Texas Longhorns

Odds to Win National Championship:+800
Odds to Win SEC Championship:+260
Over/Under Win Total:10.5

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2024 Texas Longhorns Schedule

  • Aug. 31 vs. Colo. State
  • Sept. 7 at Michigan
  • Sept. 14 vs. UTSA
  • Sept. 21 vs. UL Monroe
  • Sept. 28 vs. Mississippi St.
  • Oct. 5 Idle
  • Oct. 12 vs. Oklahoma
  • Oct. 19 vs. Georgia
  • Oct. 26 at Vanderbilt
  • Nov. 2 Idle
  • Nov. 9 vs. Florida
  • Nov. 16 at Arkansas
  • Nov. 23 vs. Kentucky
  • Nov. 30 at Texas A&M

2024 Texas Longhorns Preview

Since being obliterated by the Alabama Crimson Tide 37-21 in the 2009 season national championship game, the Longhorns have never been as close. Of course, the Bevo Bros will whine about that offshore betting loss to the Tide with the alibi that if QB Colt McCoy were not injured, it would have been different. Judging by Alabama’s dynasty starting that night, that lament is doubtful. Since that fateful night at the Rose Bowl, Texas has put together only two double-digit win seasons in the past 14 years.

Now comes the College Football Betting question of whether Texas is here to stay. In 2018, we had a false alarm when coach Tom Herman led the Horns to a 10-4 record and a win over Georgia in the Sugar Bowl. “Texas is Back!” was the cry. But it was a mirage. Herman was fired two years later in favor of Steve Sarkisian, who went 5-7 and 8-5 before last year’s 12-2 epic ride.

In 2024 Texas should have its best team since Sark arrived. And they are going to need it. Texas is leaving the relatively weaker Big 12 Conference and its seven-on-seven football culture for the man-eating SEC, where it just means more.

Despite its oversized ego, the Longhorns have only four national championships. The legendary Darrell Royal won three of them (1963, 1969 & 1970). And then Mack Brown won the last Texas natty in 2005. So, for all of the bluster and bloviating of its superiority, Texas has one national championship in 53 years. That is a Michigan-level of snot-nosed conceit and delusion.

In the 28 seasons that it competed in the Big 12 Conference, Texas won four championships. While not bad, it is nowhere near what it should have been. After all, Texas was the de facto boss of the league.

What makes this lack of return on the investment so stunning is the sizeable investment itself. To illuminate, Texas was able to buy anything and anyone it wanted

Indeed, the failure of the Longhorn Network should have been a sobering humility check for Texas. Bevo discovered it was not and could never be Notre Dame. Despite some occasional saber rattling about going independent, Texas realized that nobody cares about the Longhorns outside of their intrastate fans and alumni base.

Now, the question for 2024 is the difference between Texas’s public brand perception vs. reality.

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